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Vivian Onuoha
PSA: Rise Above the Statistics

July 25th, 2008

For my PSA, the last video project for the class, I decided to do it on the percentage of minority groups that graduated with a four years bachelors degree or higher and work.  For this last tech project, a group of people decided to join in my project. It wasn’t easy working in a group of ten people. It was hard trying to find how everyone could have a part in the PSA. I really appreciated how everyone want to be involved and pitch their own ideas and any form of help that they could give from providing the music to just being featured  in the film .

This particular PSA was created to reflect the percentage of Asian Americans, African Americans, Latinos/ Hispanics, and Native Americans that enter the work force with a bachelors degree or higher. The purpose of this PSA is to raise the awareness about the amount of minorities that have any sort of higher education in today’s job market. The numbers are pretty surprising especially for the fact that the “minority” groups represented in this PSA are the ” majority” of this country. The video is directed towards the youth, especially the youth of color and the future generation.

Many people were surprised to see that the numbers were pretty low. But most people were puzzled by the amount of Asian Americans that actually have a bacherlors degree or higher. Although the percentage for this minority group was about 50%, this number puts a defining limit on the stereotype of Asians proving that every minority group even whites are face with the challenge of graduating from college with a degree.

In order to display the statistics, I had people from the ethnic groups being represented by a certain number, created the number by using their bodies. I felt that it would be powerful to see, the people being affected by such small numbers.

Posted by Vivian Onuoha
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