PSA: Change the Stats
July 24th, 2008
The point of our PSA is to raise awareness of the very low numbers of ethnicities other than white that work and have a bachelors or higher. It is also meant to help motivate these people to act against the statistics and work to go to college and get a degree. It has a simple format in which we asked several people of various backgrounds to say the one simple sentence which is only changed to accomodate the number and the group of people it belongs to. We then incorporated the bodies of people of different ethnicities actually protraying the numbers. We focused the PSA by using only one sentence and using mostly teenagers who are or have the possibility of going to college. The audience is people of color who are on the way through school to college. This PSA is effective through good music that teenagers can relate to as well as the use of teenagers actually saying the statistics and asking for a change in them.
During the project, I helped film a bit of the numbers as well as recruiting and filming the African American students. I also created the titles and text for the film. I also helped with a bit of the sound problems during the edit.
If I had more time I probably would have helped more with the filming portion as well as with the editing.


