PSA: Reaching 100%
July 24th, 2008
The message of this PSA was to inform the public about a imbalance in the workplace. The statistics of this imbalance were shown through our bodies in the beginning of our PSA. Then through repetition of statistics of how many people of various ethnicities had at least a bachelor’s degree, we were trying to help motivate people from various underrepresented communities to take initiative to finish higher education. In order to reach the goal of having a more diverse community in the work place, we realized that we had to start from the source of the river – mainly, the teenagers who will start their journey into higher institutes of learning. Thus, all of the people in this PSA are teenagers, so that the teenagers who see this PSA will be able to better relate. Also, because the statistics were different for different ethnicities, we had each person of a specific ethnicity to talk about the information that pertained to them. This PSA will hopefully affect the underrepresented teenage community who may or may not have thought about attending college. By seeing fellow teens who look and are like themselves, the teens watching this PSA may become inspired to take their education to a whole new level. Plus, the modern music in the background only adds to the teenagers being lured into watching this PSA.
For this project, i helped with editing parts of the audio and also helped with taking pictures of the statistics represented by fellow SMASH scholars. If i had more time, however, i would have worked on helping with special effects and editing the visual part of the video itself, as i am not as efficient in these areas. I chose to help with the parts that i worked on because there was a limited amount of time, and these things were the things that i knew would be easier for me.


